Balsam Center of Excellence

Balsam runs on workflows that were built for a smaller business. People fill the gaps between systems that don't talk. Knowledge lives in spreadsheets and Slack threads. There are more good ideas than any one team can act on.

The CoE is how those ideas find each other, get sharpened, and actually get built.

How it works

Small cohorts pick up a real workflow — product data, content production, marketing, order to delivery — and spend four to six weeks making it work better. They map it end to end, prototype the fixes, ship something the team can actually use, and hand back what they learned. Then the next cohort starts.

The work gets clearer through doing, not describing. Each cycle leaves behind workflow maps, working prototypes, skills and playbooks, and teammates who've learned to work differently. The patterns compound — one cohort's output becomes the next cohort's starter kit.

Who it's for

The teammates running each workflow every day — in merchandising, creative, ecom, CRM, operations, finance, customer service — get their capacity back for the calls only they can make. The people downstream of them get cleaner, faster answers. And shoppers in every market — a buyer in Germany at 11pm, a retail partner listing Balsam for the first time, a holiday customer comparing trees — see a company that works like one company, not five.

Join in

If you see a workflow at Balsam that could move differently with AI, and you want to help build it, submit an idea. Your idea is how you enter the conversation — and how the next cohort takes shape.

Start here

• How it works — the cohort model, week by week.
• The four workflows — the pipelines that run Balsam and where cohorts find traction.
• Tenets — five principles that guide what we say yes and no to.
• Pipeline — what's active, what's next.
• Submit an idea.

Operated by Goose Group for Balsam Brands.